CYFN and YG Co-Develop Family Support Campaign

Thursday, 30 July 2020 15:51

Family violence, substance use and child maltreatment may have increased within families due to an array of factors due to the pandemic. CYFN and the Government of Yukon are promoting their services in a joint advertising and social marketing campaign.

The Council of Yukon First Nations (CYFN) and the Government of Yukon have co-developed a campaign that addresses some of the indirect and unforeseen consequences to children and families of the COVID-19 pandemic.

Family violence, substance use and child maltreatment may have increased within families due to an array of factors such as the reduction in child care, social isolation and general anxiety due to the pandemic.

To support families who may feel overwhelmed by the new demands, CYFN and the Government of Yukon are promoting their services in a joint advertising and social marketing campaign.

One ad depicts members of a six-person household who are doing their best to cope while staying at home. It invites families to call CYFN's Family Preservation Services or the Government of Yukon's Family and Children's Services to find out what supports are available.

A second advertisement depicts two children huddled outside in the dark, while their parents can be seen consuming alcohol and arguing inside. In this case, the ad invites community members to call Yukon Family and Children's Services if they are concerned for the safety or well-being of a child or youth.

The ads are a result of ongoing collaboration between CYFN and the Government of Yukon's Family and Children's Services on child-welfare reform in Yukon.

Council of Yukon First Nations Grand Chief Peter Johnston said in a statement, "The COVID-19 pandemic has created a number of new challenges for Yukon First Nations families and communities. The Council of Yukon First Nations recognizes these challenges and we want to ensure our most vulnerable people are supported."

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